Advertising legend Rory Sutherland – Creativity through Comedy

Share Article

Join Rory Sutherland and Paul Boross as they discuss How humour helps herald a successful marketing model, on this week’s Humourology Podcast.

On this week’s episode of the Humourology Podcast Paul Boross is joined by Rory Sutherland, a multi-award-winning marketing master. As a legend in the advertising industry, Sutherland knows that creativity comes from crushing expectations with comedy. How does a run-of-the-mill toothpaste campaign become a memorable media moment? Sutherland says that thinking outside the box is the place to start.

“I think that the role of comedy and basically bursting assumptions is vital and probably It’s why we evolved a comedic instinct.”

Not only does Sutherland share wisdom from his legendary career in marketing, but he shows the universal importance of humour and creativity in any field of business. You will stay snickering as Sutherland shares a selection of stories about selling success this week on The Humourology Podcast.

Find out more about Rory Sutherland

Follow Rory on Twitter

He’s also on LinkedIn

See more of Rory on YouTube

Listen & Subscribe where you enjoy your Podcasts

See also:

More Humourology highlights

Brian Colbert Happiness Habit promo image
News

#9 Dr. Brian Colbert | Why Funny = Money

For this week’s Humourology podcast I had the tables turned on me. I was expecting to interview renowned psychoanalyst, psychologist and author of The Happiness Habit, Brian Colbert. What I didn’t know, was that he was in league with my producer and I ended up being interviewed about the roots of Humourology. Brian is a brilliant man and a good friend and he put me through my paces whilst gently taking the piss.

Funny bones

So much to listen to... you're going to need more ears!
Listen to the smartest and funniest advice around from over 70 guests, 4,000 minutes of laughs & learnings
Explore all podcasts
Get all the funny, fastest!
Read the best of the hot takes, soundbites and bulletins from the brains behind Humourology
Explore all the News
Previous slide
Next slide