Rory Sutherland is a Master of Marketing. As a multi-award-winning advertising executive, Sutherland has made a career of motivating the masses. For Sutherland, creativity is the key to doing things better. When humour is applied to every situation, creativity can flow more easily.
Sutherland expresses the importance of understanding people in both marketing and business. The more people you can relate your message to, the bigger audience you will reach, the more your business grows. How do marketers and business people alike use humour to get a hold of humanity? By broadening their view.
“Humour is a way of signaling your ability to see the same thing from more than one perspective.”
Sutherland believes that humour is the most valuable tool when it comes to doing business. When you can laugh at yourself or the situation, you can feel more comfortable trying and failing. This directly results in more creative answers to the tough questions.
“Humour is a way to safely explore hypothetical possibilities.”
Sutherland is in the people business. He knows that the best business is done when you put the people at the centre. Rory shares stories from his years of success and makes a wonderful case for the importance of humour in business. For Sutherland, Humour is the tool best used to help foster humanity. Add to your toolbox and join us this week on The Humourology Podcast.
“I think that role of comedy and basically bursting assumptions is vital and probably it’s why we evolved a comedic instinct.”
Rory Sutherland is the Vice Chairman of Ogilvy Advertising. Alchemy – The Surprising Power of Ideas that Don’t Make Sense, is his seminal book on behavioural science and marketing, and is available HERE (https://www.amazon.co.uk/Alchemy-Surprising-Power-Ideas-Sense/dp/0753556502/ref=sr_1_1?dchild=1&keywords=The+Surprising+Power+of+Ideas+that+Don%E2%80%99t+Make+Sense&qid=1615837741&sr=8-1)
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See you next Tuesday.