Political Veteran Rick Wilson joins Paul Boross to discuss how The Lincoln Project used humour to highlight the heinous and more hideous side of former US President Donald Trump. With limited resources, Wilson and his team put together a pointed political push to prevent the president’s re-election. Wilson draws on years of experience to discuss how humour can pack a political punch.
“We had to do things that had inherent humour and virality to them. And the virality, it could come from either being funny and witty, and cutting and weird, or it could come from being emotionally resonant and powerful.”
Throughout his years in US politics, Wilson has seen first-hand how wit can pack a wallop. He knows that being funny is the best way to bring people on board. Sharing your humanity with humour is the easiest way to discuss the difficult problems that plague politics across the globe.
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